Dr. F.H Qureshi, a small time ayurveda practitioner from Mumbai practicising for about 5 years.  While practicing, he came across many patients with sexual debility.  He referred to “Ashtang Khadyam”, 1935 publication from Varanasi and prescribed some herbs.  To his pleasant surprise the patient came back to thank him for the potent treatment.  This motivated Dr.Qureshi to start manufacturing unit of ayurvedic medicines.  As a typical moderate risk taker having no financial backing, he started manufacturing three medicines: Booty Vita, Booty Tone and Booty Gel from the backyard of his rented premises in Mumbai. 

Dr. Qureshi started producing three medicines related to sexual debility in the form of Booty Vita, a paste/potion; Booty tone, a powder and Booty gel for external application from his home and used to look after all functions such as procurements of raw material, arranging workers, product, packaging etc. on his own. By 2003, he had tied up marketing arrangements with 50 parties in Maharashtra, Andhra Pradesh, West Bengal and Uttar Pradesh.  To enable smooth distribution of his products to retailers in Mumbai and other parts of the country, in 1998 he set up a marketing arm of his firm M/s.Heena Ayurvedic in Mumbai, which was distributing Booty products to 50 odd retailers/distributors across Mumbai and other cities as mentioned above.

Dr. Qureshi has developed emotional attachment with his products and believes in the effectiveness of his products rather than attractiveness of the packaging and name of the product.  Simple, easy to remember and generic names appeal him. At present as against 5 people employed in 1995-96, it employs 30 people today comprising medical representatives, managers and Business Development executives who have started taking care right from the product management to the sales management. In terms of number of products it deals with, the number has gone up from 3 in 95 – 96 to 20 in 2003. The firm introduced a series of products catering to many therapeutic segments. The products included for female reproductive disorders, cough and cold syrups, kidney disorders, diabetics, blood purifier, anthelmentics etc. . In the recent years some low price products such as Dentex tooth powder have been added to it product portfolio.  The price range to products varies between Rs.15-185.   

Growth and profits through Customer Satisfaction and concern for high quality products are close to the heart of Dr.Qureshi.  Of these, customer satisfaction by providing them quality products is already achieved which is evident by the sale of package of Booty vita and Booty gel on sexual debility.